Deciding on KU vs wide

New to the world of publishing? One of the questions you’ll need to answer is if you plan to publish exclusively to Amazon’s Kindle Unlimited or if you want to go wide and publish across multiple platforms.

What’s the difference? Why does it matter? Well, there’s a lot to consider, but most of it boils down to the reader you’re trying to reach. While there is some overlap, for the most part, readers either spend their dollars on a once a month subscription or on purchasing books. KU readers want a lot of bang for their buck. These are voracious readers! They consume a lot of books. Amazon pays authors by using algorithms to count the number of pages that are read. Their algorithms also give more weight to KU books than to wide books when it comes to ranking and to promoting through “customer’s also bought”. If you are a quick producer and write to market, this is a solid approach for you.

If you write a little more slowly and want to reach a wider audience, going wide might be your golden ticket. Generally, a wide release approach is more of a long game. It can take longer to establish a fanbase, and book buyers tend to be more selective in their purchases. But you get paid by units sold, there are no issues with platforms removing “reads”, and there is less pressure to produce to keep up with the algorithms.

Knowing how you plan to distribute your book can affect how it is written. KU authors are masters of the market. They know what’s hot, they know how to package it, and they know how to follow the trends. This approach means that the fastest way to get eyes on your words is to see what’s selling and write something similar. You want to write a sports romance? Check the Amazon Top 100 list and see what those sports romances have in common, then apply those elements and make it your own.

If you’re not interested in writing to market, consider going wide. While this can make it harder to market your book (there are so many categories to consider!), a wide release allows you to write what you want, the way you want to, without worrying about if other books like yours are out there and doing well. These are writers who don’t follow trends. They set them.

However you decide to publish, I wish you luck! And if you’re in need of any editing services, check out my services page!

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